2021 · Industrie / productie

Mobile Markets: A Smartphone Inc. Game

Players take the role of CEOs of multinational consumer electronics firms vying for global smartphone market share. Each round, players plan research, marketing, production, and sales actions to develop technologies, target customer segments, and fulfill demand across different regions. The game emphasizes strategic planning and interaction: timing research, allocating production capacity, and launching campaigns affect market positions and revenues. Newer mechanisms increase complexity compared with earlier entries in the series, rewarding long-term strategy and tactical responses to rivals’ moves.

groupSpelers

1–4 best met 2

scheduleSpeeltijd

40–80 min

cakeLeeftijd

14+

psychologyComplexiteit

2,8 / 5